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<DIV>The USDA Forest Service joined with the Ad Council this June to launch
“Discover the Forest: Where The Other You Lives,” a public service advertising
(PSA) campaign that aims to re-connect kids with nature. To help accomplish this
goal we created television and radio spots as well as the interactive website <A
title=http://www.discovertheforest.org/
href="http://www.discovertheforest.org/"><FONT face=Arial color=blue
size=2><U>www.discovertheforest.org</U></FONT></A><FONT face=Arial size=2>. As
you know, children need quality outdoor experiences to create a life-long love
of nature, and to become the caretakers of the future. To coincide with the new
campaign the Forest Service and Ad Council have also developed a variety of
social media tools to help extend the message. We’ve gotten a great response so
far, and with your help we can re-connect even more children and families with
nature!</FONT> <BR><BR><FONT face=Arial size=2>As partners with the Forest
Service, we invite you to spread the word about this campaign to your
organizations by passing on the discovertheforest.org website, and by joining in
with our social media outreach. Here’s how you can help the Re-connecting Kids
with Nature social media effort:</FONT> <BR><FONT face=Arial size=2>
</FONT><BR><FONT face=Arial size=2><B> Facebook</B> –
The Discover the Forest campaign now has a Facebook page! Become our
friend and encourage your network of friends to do the same. Feel free to
post your thoughts and comments to our wall. Type “Discover the Forest” into the
search field to find our page. </FONT><A
title=http://www.facebook.com/home.php?#/pages/Discover-the-Forest/115883522093?ref=ts
href="http://www.facebook.com/home.php?#/pages/Discover-the-Forest/115883522093?ref=ts"><FONT
face=Arial color=blue
size=2><U>http://www.facebook.com/home.php?#/pages/Discover-the-Forest/115883522093?ref=ts</U></FONT></A><FONT
face=Arial size=2> </FONT><BR><BR><FONT face=Arial size=2><B>
MySpace</B> –Discover the Forest also has a presence on My Space.
Become our MySpace friend and please encourage your network of friends to do the
same.</FONT> <BR><A title=http://www.myspace.com/discovertheforest
href="http://www.myspace.com/discovertheforest"><FONT face=Arial color=blue
size=2><U>http://www.myspace.com/discovertheforest</U></FONT></A> <BR><BR><FONT
face=Arial size=2><B> Twitter</B> – We’ve created
Twitter’s first tweeting squirrel – Cheecker. Follow Cheecker as he provides
advice for getting kids back out into nature. You are also encouraged to
re-tweet Cheecker’s message to help spread the word. Also, when tweeting
about the campaign or Cheecker make sure to use the tag #foresttweets so others
can see your support!</FONT> <BR><A title=http://twitter.com/cheecker
href="http://twitter.com/cheecker"><FONT face=Arial color=blue
size=2><U>http://twitter.com/cheecker</U></FONT></A><FONT face=Arial size=2>
</FONT><BR><BR><FONT face=Arial size=2><B> Forest
Tweets </B>–. This specialized Twitter page will compile all tweets using the
tag #foresttweets and show on a Google map where they are coming from throughout
the country. This will provide families both with ideas on how to experience
nature in their communities and chose destinations.<B> </B> </FONT><A
title=http://www.foresttweets.org/ href="http://www.foresttweets.org/"><FONT
face=Arial color=blue size=2><U>http://www.foresttweets.org</U></FONT></A><FONT
face=Arial size=2> </FONT><BR><BR><BR><FONT face=Arial size=2>With your help we
can re-connect even more kids with nature immediately. T</FONT><FONT face=Arial
size=1>his past Wednesday, we launched the <I>Discover the Forest
Sweepstakes</I> -- an interactive photo/art sweepstakes that encourages kids to
head into the forest and return with a photo or piece of artwork that somehow
represents their experience. Please help us to spread the word about this
exciting opportunity. The sweepstakes is easy to enter:</FONT> <BR><FONT
face=Arial size=1> </FONT> <BR><FONT face=Symbol size=1>·
</FONT><FONT face=Arial size=1>Simply upload your child’s picture
at </FONT><A title=http://sweeps.discovertheforest.org/
href="http://sweeps.discovertheforest.org/"><FONT face=Arial color=blue
size=1><U>http://sweeps.discovertheforest.org</U></FONT></A><FONT face=Arial
size=1> to post it in the gallery where your friends and family can check
them out and even vote on the ones they like best.</FONT> <BR><FONT face=Arial
size=1> </FONT> <BR><FONT face=Symbol size=1>·
</FONT><FONT face=Arial size=1>All those that submit a photo or piece of artwork
are eligible for a chance to win a $100 or $1000 gift card, donated by The North
Face! </FONT><BR><FONT face=Arial size=1> </FONT> <BR><FONT face=Symbol
size=1>· </FONT><FONT face=Arial size=1>Also, anyone
who enters and then votes on their favorite is eligible for an extra chance to
win a $50 gift card from The North Face. The $50 prizes are drawn weekly, so be
sure to come back and vote often! </FONT><BR><FONT face=Arial
size=1> </FONT> <BR><BR><BR><FONT face=Arial size=2>Thanks in advance for
your support! If you have questions about the Discover the Forest campaign
or about any of these opportunities, please contact Katie Armstrong with the
Forest Service Office of Communications at karmstrong@fs.fed.us.. </FONT>
<BR><BR><FONT face=Arial size=2>Sincerely,</FONT> <BR><BR><FONT face=Arial
size=2>Leslie Weldon
Safiya Samman</FONT>
<BR><FONT face=Arial size=2>External Affairs Officer
Director, Conservation
Education</FONT> <BR><FONT face=Arial size=2>USDA Forest Service
USDA Forest
Service</FONT> <BR></DIV>
<DIV> </DIV>
<DIV><FONT lang=0 face="Gill Sans MT" size=2 FAMILY="SANSSERIF"
PTSIZE="10"><BR><BR><BR><BR><BR>Laurie Davies Adams<BR>Executive
Director<BR><B>Pollinator Partnership </B><BR>423 Washington Street, 5th
floor<BR>San Francisco, CA
94111<BR>415-362-1137<BR>LDA@pollinator.org</FONT><FONT lang=0 face=Arial
color=#000000 size=2 FAMILY="SANSSERIF" PTSIZE="10"><BR><BR></FONT><FONT lang=0
face="Gill Sans MT" color=#0000ff size=4 FAMILY="SANSSERIF" PTSIZE="14"><B><A
href="http://www.pollinator.org/">www.pollinator.org</A></B></FONT><FONT lang=0
face="Gill Sans MT" color=#000000 size=2 FAMILY="SANSSERIF"
PTSIZE="10"></B><BR><A
href="http://www.nappc.org/">www.nappc.org</A><BR><BR></FONT><FONT lang=0
face="Gill Sans MT" color=#000000 size=3 FAMILY="SANSSERIF"
PTSIZE="12"><B><I>National Pollinator Week is June 21-27, 2010. <BR>Beecome
involved at <A
href="http://www.pollinator.org/">www.pollinator.org</A></I></FONT></B></DIV></FONT></BODY></HTML>