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<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><a
href="http://www.techcrunch.com/2009/11/05/ice-cream-maker-paying-for-your-tweets-to-save-honeybees/">http://www.techcrunch.com/2009/11/05/ice-cream-maker-paying-for-your-tweets-to-save-honeybees/</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><a
href="http://www.techcrunch.com/2009/11/05/ice-cream-maker-paying-for-your-tweets-to-save-honeybees/"
title="Ice Cream Maker Paying For Your Tweets To Save Honeybees">Ice Cream
Maker Paying For Your Tweets To Save Honeybees</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>by <a href="http://www.techcrunch.com/author/mg/"
title="Posts by MG Siegler">MG Siegler</a> on November 5, 2009 <o:p></o:p></span></font></p>
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</v:shape><![endif]--><![if !vml]><img width=316 height=279
src="cid:image002.jpg@01CA5E16.E2F44070" align=left hspace=12
alt="Screen shot 2009-11-05 at 10.10.08 AM"
class="alignright size-full wp-image-117189"
title="Screen shot 2009-11-05 at 10.10.08 AM" v:shapes="_x0000_s1026"><![endif]><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Back in
August, we <a
href="http://www.techcrunch.com/2009/08/06/twitcause-is-yes-a-causes-for-twitter/">covered</a>
the launch of <a href="http://www.experienceproject.com/twitcause">TwitCause<span
style='text-decoration:none'><img border=0 width=1 height=1
id="snap_com_shot_link_icon" src="cid:image003.gif@01CA5E16.E2F44070"
style='max-height: 2000px;max-width: 2000px;min-width: 0px;min-height: 0px;
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class="snap_preview_icon"></span></a>, a service not unlike Causes on Facebook,
only built on top of Twitter. Basically, they find a cause to support
(partially based on community feedback) and use Twitter to drive awareness for
it. They also ask that you donate some money if you find the cause worthy. But
today brings a new little twist: A sponsor willing to pay for any Twitter user
who tweet out their support for a cause. Ice cream maker Häagen-Dazs has
stepped up to do this to try and save honeybees.<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Perhaps
you’ve heard the <a href="http://news.bbc.co.uk/2/hi/uk_news/8148999.stm">stories<span
style='text-decoration:none'><img border=0 width=1 height=1 id="_x0000_i1029"
src="cid:image003.gif@01CA5E16.E2F44070" style='max-height: 2000px;max-width: 2000px;
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url("http://i.ixnp.com/images/v6.14/theme/silver/palette.gif");background-position-x:
-1128px;background-position-y:0pt;background-repeat:no-repeat;border-bottom-style:
none;border-bottom-width:0pt;border-left-style:none;border-left-width:0pt;
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border-top-width:0pt;display:inline;float:none;font-family:"trebuchet ms", arial, helvetica, sans-serif;
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position:static;text-decoration:none;top:auto;vertical-align:top;visibility:
visible;width:14px;margin-bottom:0pt;margin-left:0pt;margin-right:0pt;
margin-top:0pt' class="snap_preview_icon"></span></a> over the past several
years about honeybees mysteriously vanishing around the world in large numbers.
The root cause is believed to be something called Colony Collapse Disorder, which
causes bees to stray from their hives and die. This is bad news since honeybees
are vital to pollinating a lot of different types of foods we eat.
They’re also vital to making ice cream, which is why Häagen-Dazs is
supporting this TwitCause.<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Starting
today and running through November 11, Häagen-Dazs will pay $1 for the first
500 people that tweet everyday with the hashtag #HelpHoneyBees. The money will
go towards both a UC Davis research project to further look into Colony
Collapse Disorder, as well as help fund the Häagen-Dazs Honey Bee Haven, which
aims to teach people about how to create their own honeybee farms.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
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