<p class="MsoBodyText" style="text-align:left;line-height:normal;font-family:verdana,sans-serif"><b><span style="font-size:14pt;color:black">Bee
Friendly Farming™ Initiative Expands to Canada</span></b></p><span style="font-family:verdana,sans-serif">
</span><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><span style="font-size:11pt;line-height:125%"><span style></span><i>(Monday, February 6, 2012: </i><i style>Santa
Rosa, California, USA and Waterloo, Ontario, Canada</i><span style="color:black">)—</span>Partners
for Sustainable Pollination<span style="color:black"> (PFSP) today welcomed
Seeds of Diversity Canada (SoDC) as a major new ally in PFSP’s </span>Bee
Friendly Farming™ (BFF™) initiative.</span></p><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><br><span style="font-size:11pt;line-height:125%"><span style="color:black"></span></span></p><span style="font-family:verdana,sans-serif">
</span><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><span style="font-size:11pt;line-height:125%">“We are thrilled that
Seeds of Diversity Canada has joined with us in our campaign to encourage
actions to help our precious honey bees,” said Kathy Kellison, PFSP founder and
volunteer Executive Director.<span style></span></span></p><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><span style="font-size:11pt;line-height:125%"><span style><br></span></span></p><span style="font-family:verdana,sans-serif">
</span><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><span style="font-size:11pt;line-height:125%"><span style></span>The goal of the <a href="http://www.pfspbees.org/bff.htm">BFF™ initiative</a> , launched in
2010—and now in both the U.S. and Canada—is to increase public awareness,
recognize agricultural producers who provide forage for honey bees and other
pollinators, and encourage consumers to support BFF-certified agricultural
producers.<span style> </span></span><span style="font-size:11pt;line-height:125%">BFF™</span><span style="font-size:11pt;line-height:125%"> is an inclusive term that
is intended to recognize anyone who supports bees directly or indirectly—farms,
ranches, businesses, schools, local governments, nonprofits, gardeners and
beekeepers.<span style> </span></span></p><span style="font-family:verdana,sans-serif">
</span><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><span style="font-size:11pt;line-height:125%"><br></span></p><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif">
<span style="font-size:11pt;line-height:125%">“We are so pleased to
bring this program to Canada,” said Kimberley Fellows, SoDC’s Pollination
Outreach Coordinator.<span style> </span>“It's bee-friendly
<i>and</i> user-friendly. We all have the ability to do something to help bees
flourish, whether we live on a farm or in the city, no matter where we work and
play.” <a href="http://www.pollinationcanada.ca/">Pollination Canada</a>, a project of SoDC, features resources specific to the Canadian Bee Friendly Farmer</span><span style="font-size:11pt;line-height:125%">™</span><span style="font-size:11pt;line-height:125%">.<br>
</span></p><span style="font-family:verdana,sans-serif">
</span><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><span style="font-size:11pt;line-height:125%"><br></span></p><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif">
<span style="font-size:11pt;line-height:125%">Certified growers and
beekeepers are encouraged to use BFF™ labels and signage in their marketing and
outreach efforts.<span style> </span>Annual certification
fees<span style> will be used to support
cost-growers planting additional bee forage</span>.<span style> </span>The U.S.-Canada BFF™ map is at </span><a href="http://pfspbees/BFFMap"><span style="font-size:11pt;line-height:125%">http://pfspbees/BFFMap</span></a><span style="font-size:11pt;line-height:125%">.<span style> </span></span><span style="font-size:11pt;line-height:125%">BFF™ </span><span style="font-size:11pt;line-height:125%"> participants also interact at </span><a href="http://www.facebook.com/BeeFriendly"><span style="font-size:11pt;line-height:125%">http://www.facebook.com/BeeFriendly</span></a><span style="font-size:11pt;line-height:125%">.</span></p>
<p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><span style="font-size:11pt;line-height:125%"><br></span></p><span style="font-family:verdana,sans-serif">
</span><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><span style="font-size:11pt;line-height:125%">“I am delighted to
report there are now nearly 150 certified BFF™ participants spread across 30
States, and the first four from Canada,” said Kathy Lanterman, PFSP Treasurer
and BFF™ Certification Coordinator.<span style> </span>“Bees
don’t know borders, and neither should our efforts to help them!”</span></p><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><span style="font-size:11pt;line-height:125%"><br></span></p><span style="font-family:verdana,sans-serif">
</span><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><span style="font-size:11pt;line-height:125%"><span style> </span>“As a CSA (Community Supported Agriculture)
farmer, I'm excited about the education potential of this certification—both
for myself and for my members,” said Angie Koch, Fertile Ground Farm, St.
Agatha, Ontario. Koch was the first Canadian to self-certify.<span style> </span>“I'm looking forward to hosting a native
flower planting and pollinator education work bee at my farm this spring! I've
already found my members to be curious and excited and am hoping many of them
will get involved."</span></p><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif"><span style="font-size:11pt;line-height:125%"><br></span></p><p class="MsoNormal" style="line-height:125%;font-family:verdana,sans-serif">
<span style="font-size:11pt;line-height:125%">Now we just need Mexico to join and make this venture North American in all respects.</span></p><br><span style="font-size:11.0pt;line-height:125%;font-family:"Times New Roman","serif""><span style="background:yellow"></span></span>-- <br>
<p style="line-height:normal"><b><span style="font-size:10pt;color:black">K i m F e l l o w s</span></b><b><span style="font-size:10pt;color:black"><br></span></b><span style="font-size:10pt;color:black"><b>Pollination Outreach Coordinator<br>
</b><a href="http://www.seeds.ca/en.php" target="_blank">Seeds of Diversity</a>/<a href="http://www.seeds.ca/proj/poll/" target="_blank">Pollination Canada</a><br><a href="http://www.seeds.ca/fr.php" target="_blank">Semences du Patrimoine</a>/<a href="http://www.pollinisationcanada.ca/" target="_blank">Pollinisation Canada<br>
</a></span><span style="font-size:10pt;color:black"></span><span style="font-size:10pt;color:black;background-color:rgb(255,255,255)">303-40 King Street South<br>Waterloo ON N2J 1N8 Canada<br><a href="mailto:kim@pollinationcanada.ca" target="_blank">kim@pollinationcanada.ca</a></span><b><span style="font-size:10pt;color:black"><span style="background-color:rgb(255,255,255)"></span></span></b><span style="font-size:10pt;color:black"></span><font><span style="border-collapse:separate;color:rgb(0,0,0);font-family:trebuchet ms,sans-serif;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><span style="border-collapse:separate;color:rgb(0,0,0);font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><span></span></span></span></font><a href="http://www.pollinisationcanada.ca/" target="_blank"><font style="font-family:trebuchet ms,sans-serif" size="2"></font></a><font style="font-family:trebuchet ms,sans-serif" size="2"><a href="http://www.semences.ca/" target="_blank"></a></font><br>
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