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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Hello everyone,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Xerces’ pollinator conservation program is very excited about the upcoming Whole Foods Market sustainability standards for fresh produce and flowers. We worked closely with the innovators at Whole Foods to develop their criteria for addressing pollinators in these standards, and are excited to help them and their roughly 20,000 farmers and suppliers role this out over the coming year. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Specifically the new standards reward and recognize farmers who agree to restore wildflower-rich conservation areas on their farms, use non-chemical strategies for pest control, develop pesticide risk mitigation plans, and regularly inspect (and treat) managed bees for parasites and diseases to reduce pathogen spill over to wild pollinator populations. The new standards also prohibit the use of certain insecticides entirely on all produce that will be sold in Whole Foods Market stores. Farmers and produce suppliers are working now to implement these standards, and beginning in late 2014 the initial public rollout will begin with "good," "better," and "best" labeling of all produce sold in the stores. Produce that does not meet the robust, "good" standard will eventually be phased out of stores entirely. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Like the well-known Whole Foods animal welfare standards developed by Temple Grandin and others, the new produce sustainability standards are supported by a robust verification process and farm-to-store traceability. This framework provides an international model for incentivizing pollinator-friendly farming in the marketplace, and we are thrilled to see its launch in the coming year. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Best,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Mace<o:p></o:p></span></p><div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal style='margin-bottom:7.5pt;background:#E4E4E4'><b><span lang=EN style='font-size:18.0pt;color:#DE5E2E;text-transform:uppercase'>News Release:</span></b><o:p></o:p></p><p class=MsoNormal style='margin-bottom:7.5pt;background:#E4E4E4'><b><span lang=EN style='font-size:24.5pt;font-family:Lato;color:#222222'>Whole Foods Market® announces enhanced standards for fresh produce and flowers</span></b><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><b><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>Ratings strengthen company’s quality standards, help shoppers make conscious choices</span></b><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><b><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>AUSTIN, Texas (Sept. 26, 2013)</span></b><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'> – In fall 2014, Whole Foods Market will launch a comprehensive rating system for produce and flowers sold in its stores to help shoppers make more informed purchases. The company unveiled the rating system today to suppliers.</span><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>“We are driven by our core values and are always looking at ways to enrich our customers’ experience, improve our communities and support our supplier partners,” said Edmund LaMacchia, global vice president of perishables for Whole Foods Market. “The new produce ratings will provide deeper transparency to our shoppers, helping them make conscious choices while also celebrating the great work and responsible practices of growers beyond their organic and local efforts.”</span><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>In September 2014, Whole Foods Market will present customers with a three-tier rating system and begin displaying ratings of “good,” “better” and “best” throughout produce and floral departments.</span><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>With the help of sustainable agriculture experts and with considerable input from suppliers, Whole Foods Market developed a science-based index to measure performance on important sustainable farming topics, including:</span><o:p></o:p></p><p class=MsoNormal style='margin-right:.25in;text-indent:-.25in;background:#E4E4E4'><span lang=EN style='font-size:10.0pt;font-family:Symbol;color:#222222'>·</span><span lang=EN style='font-size:7.0pt;color:#222222'> </span><span lang=EN style='font-size:7.0pt;color:#1F497D'> </span><span lang=EN style='font-size:10.0pt;font-family:Lato;color:#222222'>Pest management, including prohibited and restricted pesticides</span><o:p></o:p></p><p class=MsoNormal style='margin-right:.25in;text-indent:-.25in;background:#E4E4E4'><span lang=EN style='font-size:10.0pt;font-family:Symbol;color:#222222'>·</span><span lang=EN style='font-size:7.0pt;color:#222222'> </span><span lang=EN style='font-size:7.0pt;color:#1F497D'> </span><span lang=EN style='font-size:10.0pt;font-family:Lato;color:#222222'>Farmworker welfare</span><o:p></o:p></p><p class=MsoNormal style='margin-right:.25in;text-indent:-.25in;background:#E4E4E4'><span lang=EN style='font-size:10.0pt;font-family:Symbol;color:#222222'>·</span><span lang=EN style='font-size:7.0pt;color:#222222'> </span><span lang=EN style='font-size:7.0pt;color:#1F497D'> </span><span lang=EN style='font-size:10.0pt;font-family:Lato;color:#222222'>Pollinator protection</span><o:p></o:p></p><p class=MsoNormal style='margin-right:.25in;text-indent:-.25in;background:#E4E4E4'><span lang=EN style='font-size:10.0pt;font-family:Symbol;color:#222222'>·</span><span lang=EN style='font-size:7.0pt;color:#222222'> </span><span lang=EN style='font-size:7.0pt;color:#1F497D'> </span><span lang=EN style='font-size:10.0pt;font-family:Lato;color:#222222'>Water conservation and protection</span><o:p></o:p></p><p class=MsoNormal style='margin-right:.25in;text-indent:-.25in;background:#E4E4E4'><span lang=EN style='font-size:10.0pt;font-family:Symbol;color:#222222'>·</span><span lang=EN style='font-size:7.0pt;color:#222222'> </span><span lang=EN style='font-size:7.0pt;color:#1F497D'> </span><span lang=EN style='font-size:10.0pt;font-family:Lato;color:#222222'>Soil health</span><o:p></o:p></p><p class=MsoNormal style='margin-right:.25in;text-indent:-.25in;background:#E4E4E4'><span lang=EN style='font-size:10.0pt;font-family:Symbol;color:#222222'>·</span><span lang=EN style='font-size:7.0pt;color:#222222'> </span><span lang=EN style='font-size:7.0pt;color:#1F497D'> </span><span lang=EN style='font-size:10.0pt;font-family:Lato;color:#222222'>Ecosystems</span><o:p></o:p></p><p class=MsoNormal style='margin-right:.25in;text-indent:-.25in;background:#E4E4E4'><span lang=EN style='font-size:10.0pt;font-family:Symbol;color:#222222'>·</span><span lang=EN style='font-size:7.0pt;color:#222222'> </span><span lang=EN style='font-size:7.0pt;color:#1F497D'> </span><span lang=EN style='font-size:10.0pt;font-family:Lato;color:#222222'>Biodiversity</span><o:p></o:p></p><p class=MsoNormal style='margin-right:.25in;text-indent:-.25in;background:#E4E4E4'><span lang=EN style='font-size:10.0pt;font-family:Symbol;color:#222222'>·</span><span lang=EN style='font-size:7.0pt;color:#222222'> </span><span lang=EN style='font-size:7.0pt;color:#1F497D'> </span><span lang=EN style='font-size:10.0pt;font-family:Lato;color:#222222'>Waste, recycling and packaging</span><o:p></o:p></p><p class=MsoNormal style='margin-right:.25in;text-indent:-.25in;background:#E4E4E4'><span lang=EN style='font-size:10.0pt;font-family:Symbol;color:#222222'>·</span><span lang=EN style='font-size:7.0pt;color:#222222'> </span><span lang=EN style='font-size:7.0pt;color:#1F497D'> </span><span lang=EN style='font-size:10.0pt;font-family:Lato;color:#222222'>Energy</span><o:p></o:p></p><p class=MsoNormal style='margin-right:.25in;text-indent:-.25in;background:#E4E4E4'><span lang=EN style='font-size:10.0pt;font-family:Symbol;color:#222222'>·</span><span lang=EN style='font-size:7.0pt;color:#222222'> </span><span lang=EN style='font-size:7.0pt;color:#1F497D'> </span><span lang=EN style='font-size:10.0pt;font-family:Lato;color:#222222'>Climate</span><span lang=EN style='font-size:10.0pt;font-family:Lato;color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal style='margin-right:.25in;background:#E4E4E4'><span lang=EN style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>The program will recognize organic growers for the investment and achievement represented by organic certification while highlighting additional responsible practices, including farmworker welfare and resource conservation. The ratings will also reward suppliers for certification by a number of leading social and environmental standards including: Fair Trade, Rainforest Alliance, Protected Harvest, and Demeter Biodynamic certification. </span><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>“For years, we’ve maintained organic and Fair Trade certifications and the new produce rating system will validate the worth of these programs. It also rewards those growers who go beyond requirements not because they have to, but because they want to,” said John Musser, owner of Tropic Trade.</span><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><b><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>Pollinators</span></b><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>Whole Foods Market has worked with its supplier partners for many years to protect and support pollinators, while also raising customer awareness on this issue. The ratings will recognize growers who take action to protect pollinators through specific pesticide practices, habitat restoration, and by controlling the impact of managed hives on farms.</span><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>”The new Whole Foods Market produce rating system addresses the primary threats facing pollinators today. Adopting the quality standards provides an immediate, meaningful, and long term framework for protecting both crop yields and biodiversity,” said Eric Mader, assistant pollinator program director for The Xerces Society for Invertebrate Conservation.</span><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><b><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>Pesticides</span></b><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>With these enhanced standards, Whole Foods Market is committed to ensuring its suppliers reduce pesticide use and its risks to consumers, farmworkers, wildlife and the environment. The ratings provide an industry-leading approach that eliminates or restricts the most toxic pesticides from the nation’s food supply and provide incentive for growers to measure and reduce other pesticide use.</span><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>“I applaud Whole Foods Market for its focus on reducing the use of pesticides that are harmful to farmworkers and consumers, especially children. This is a game changer that I hope will have a ripple effect throughout the grocery industry,” said Dr. Chuck Benbrook, research professor and program leader for the Center for Sustainable Agriculture at Washington State University.</span><o:p></o:p></p><p class=MsoNormal style='margin-bottom:.25in;background:#E4E4E4'><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#222222'>The ratings also will recognize and celebrate growers whose practices surpass Whole Foods Market’s base standards for produce and flowers, which address GMO transparency, food safety and traceability.</span><span lang=EN style='font-size:10.5pt;font-family:Lato;color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>_______________________________________________<br></span><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>Mace Vaughan<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:black'>Pollinator Program Director<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:black'> The Xerces Society for Invertebrate Conservation<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:black'>Joint Pollinator Conservation Specialist<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:black'> USDA-NRCS West National Technology Support Center<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>The Xerces Society for Invertebrate Conservation<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>1971 – 2013: Over Forty Years of Conservation!<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>Connect with Xerces:</span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><br></span><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:red'><a href="http://www.xerces.org/" target="_blank"><span style='color:red;text-decoration:none'>Xerces.org</span></a></span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#17365D'><a href="http://www.facebook.com/pages/The-Xerces-Society/193182577358618" target="_blank"><span style='color:#17365D;text-decoration:none'>Facebook</span></a></span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#984806'><a href="http://www.xerces.org/enewsletters/" target="_blank"><span style='color:#984806;text-decoration:none'>E-newsletter</span></a></span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070C0'><a href="https://twitter.com/xerces_society" target="_blank"><span style='text-decoration:none'>Twitter</span></a></span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D'><o:p> </o:p></span></b></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:black'>628 NE Broadway, Suite 200, Portland, OR, 97232 USA<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:black'>Tel: (503) 232-6639, ext. 109 Toll free: 1-855-232-6639<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:black'>Cell: (503) 753-6000 NRCS: (503) 273-2442<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#1F497D'><a href="mailto:mace@xerces.org">mace@xerces.org</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:black'>Find all the information you need to conserve pollinator habitat at:</span><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#1F497D'> <a href="http://www.xerces.org/pollinator-resource-center/">www.xerces.org/pollinator-resource-center/</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:black'>Buy our best-selling book:</span><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#1F497D'> <i><a href="http://www.xerces.org/announcing-the-publication-of-attracting-native-pollinators/">Attracting Native Pollinators. Protecting North America’s Bees and Butterflies</a></i></span><span style='font-size:8.0pt;font-family:Consolas;color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:black'>The Xerces Society for Invertebrate Conservation is an international nonprofit organization that protects wildlife through the conservation of invertebrates and their habitat. To join the Society, make a contribution, or read about our work, please visit</span><span style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#1F497D'> <a href="http://www.xerces.org/">www.xerces.org/</a><o:p></o:p></span></p></div></div></body></html>