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--></style></head><body lang="EN-US" link="blue" vlink="purple"><div class="WordSection1"><p class="MsoNormal"><span style><span style="width:231px;height:118px"><a href="mailto:everhoff@gcjpr.com"><img border="0" width="231" height="118" src="cid:image011.png@01D0A455.B068FBB0" alt="Media Contact:
Elaina Verhoff
Gordon C. James Public Relations
everhoff@gcjpr.com
O: 602-274-1988
"></a></span></span><img width="185" height="65" id="Picture_x0020_8" src="cid:image012.jpg@01D0A455.B068FBB0"> </p><p class="MsoNormal"><br><br></p><p class="MsoNormal"><b><span style="font-size:14.0pt">Waggle Dance Marketing Research Announces Campaign to Save the Honeybees</span></b></p><p class="MsoNormal"><i><span style="font-size:14.0pt">National Study Shows Americans Consider Problem “Serious”, Not Sure How to Help</span></i></p><p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt"> </span></p><p class="MsoNormal"><span style="font-size:12.0pt">Phoenix- Ariz. (June 10, 2015) – Waggle Dance Marketing Research and its business partners are beginning a year-long </span><a href="http://waggledance-marketing.com/save-the-honeybees/"><span style="font-size:12.0pt">Save the Honeybees</span></a><span style="font-size:12.0pt"> campaign to raise awareness about the critical role pollinators, such as honeybees, have in our country’s food supply, the threats facing honeybee survival, and the steps individuals, families, communities, and businesses can take to make a difference. The campaign will kick off in conjunction with the Pollinator Partnership’s 9<sup>th</sup><i> </i>Annual<i> National Pollinator Week</i>, June 15 – 21, 2015. As a member of the Pollinator Partnership, Waggle Dance Marketing Research is pleased to support the organization’s mission “to promote the health of pollinators, critical to food and ecosystems, through conservation, education, and research”. </span></p><p class="MsoNormal"><span style="font-size:12.0pt"> </span></p><p class="MsoNormal"><span style="font-size:12.0pt">The company’s Managing Partner, Mark Seifert stated, “The goal of our </span><a href="http://waggledance-marketing.com/save-the-honeybees/"><span style="font-size:12.0pt">Save the Honeybees</span></a><span style="font-size:12.0pt"> campaign is to use our marketing research skills to quantify public awareness and concern about the critical decline of pollinator populations, and to aid and inspire the public to become engaged in the protection of pollinators.” Last month Waggle Dance Marketing Research, in conjunction with Critical Mix and The Analytical Group, released a questionnaire to 1,956 adults across the United States who represented a cross-section of the country’s population. The results of the study underscore the importance of this campaign:</span></p><p class="MsoNormal"><span style="font-size:12.0pt"> </span></p><p class="MsoListParagraphCxSpFirst" style><span style="font-size:12.0pt;line-height:115%;font-family:Symbol"><span style>·<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-size:12.0pt;line-height:115%">Some Good News: 71% of Americans believe that honeybees are “very important” to agriculture and pollinating crops. And 63% believe that honeybees and crop pollination have a direct impact on their lives.</span></p><p class="MsoListParagraphCxSpMiddle" style><span style="font-size:12.0pt;line-height:115%;font-family:Symbol"><span style>·<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-size:12.0pt;line-height:115%">Some Bad News: However, on an unaided basis, less than 4% of US adults associate the decline in honeybee colonies with the word “honeybees.” Millennials and GenX’ers are less likely to be aware of the decline than Boomers or Seniors.</span></p><p class="MsoListParagraphCxSpMiddle" style><span style="font-size:12.0pt;line-height:115%;font-family:Symbol"><span style>·<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-size:12.0pt;line-height:115%">On an aided basis, 49% of Americans have heard of the plight of the honeybee and colony collapse disorder. </span></p><p class="MsoListParagraphCxSpMiddle" style><span style="font-size:12.0pt;line-height:115%;font-family:Symbol"><span style>·<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-size:12.0pt;line-height:115%">Once the respondents reviewed a description of honeybee colony collapse disorder, 48% acknowledged that it was a serious problem with significant implications. Here are a few open-end consumer responses:</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in"><span style="font-size:12.0pt;line-height:115%;font-family:Symbol"><span style>-<span style="font:7.0pt "Times New Roman""> </span></span></span><i><span style="font-size:12.0pt;line-height:115%">“I find it extremely disturbing. I was not aware of this potentially national disaster.”</span></i></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in"><span style="font-size:12.0pt;line-height:115%;font-family:Symbol"><span style>-<span style="font:7.0pt "Times New Roman""> </span></span></span><i><span style="font-size:12.0pt;line-height:115%">“We need to save the bees.”</span></i></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in"><span style="font-size:12.0pt;line-height:115%;font-family:Symbol"><span style>-<span style="font:7.0pt "Times New Roman""> </span></span></span><i><span style="font-size:12.0pt;line-height:115%">“Shocked that something this important to the economy and dietary impact has not received more attention.”</span></i></p><p class="MsoListParagraphCxSpLast" style><span style="font-size:12.0pt;line-height:115%;font-family:Symbol"><span style>·<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-size:12.0pt;line-height:115%">Consumers express a wide range of ideas about how to solve the problem. We believe this means they are looking for leadership and specific programs.</span></p><p class="MsoNormal"><span style="font-size:12.0pt">Waggle Dance Marketing Research will make available on their website a comprehensive White Paper with all of the research findings, including a comparison of attitudes by key demographics. </span></p><p class="MsoNormal"><span style="font-size:12.0pt"> </span></p><p class="MsoNormal"><span style="font-size:12.0pt">More information on the plight of pollinators and colony collapse disorder can be found in the </span><a href="https://www.whitehouse.gov/sites/default/files/microsites/ostp/Pollinator%20Health%20Strategy%202015.pdf" title="National Strategy to Promote the Health of Honeybees and Other Pollinators"><i><span style="font-size:12.0pt">National Strategy to Promote the Health of Honeybees and Other Pollinators</span></i></a><i><span style="font-size:12.0pt"> </span></i><span style="font-size:12.0pt">released by the White House<i> </i>in May, and on the Pollinator Partnership’s website, </span><a href="http://www.pollinator.org/"><span style="font-size:12.0pt">The Pollinator Partnership</span></a><span style="font-size:12.0pt"></span></p><p class="MsoNormal"><b><span style="font-size:12.0pt"> </span></b></p><p class="MsoNormal"><b><span style="font-size:12.0pt">About Waggle Dance Marketing Research: </span></b></p><p class="MsoNormal"><span style="font-size:12.0pt">The mission of Waggle Dance Marketing Research is to help clients decide on a way to more efficiently and effectively market their products or services by providing deeper, richer insights about their consumers. In the same way that the scout bee identifies sources of nectar and tells the rest of the hive the location of the nectar through the waggle dance, the partners at Waggle Dance Marketing Research identify consumers’ sweet spots so that clients’ marketing strategies and programs produce the most effective and “sweetest” (most profitable) results possible. </span></p><p class="MsoNormal"><span style="font-size:12.0pt"> </span></p><p class="MsoNormal"><span style="font-size:12.0pt">For more information visit: </span><a href="http://waggledance-marketing.com/save-the-honeybees/"><span style="font-size:12.0pt">http://waggledance-marketing.com/save-the-honeybees/</span></a></p><p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial","sans-serif";color:black"> </span></p><p class="MsoNormal"><span style="font-size:12.0pt">Call 1-877-274-0055 or email <a href="mailto:mark@waggledance-marketing.com">mark@waggledance-marketing.com</a></span></p><p class="MsoNormal"><span style="font-size:12.0pt"> </span></p><p class="MsoNormal"><b><span style="font-size:12.0pt">About Critical Mix</span></b></p><p class="MsoNormal"><a href="http://criticalmix.com/"><span style="font-size:12.0pt">Critical Mix</span></a><span style="font-size:12.0pt"> provides easy access to highly-targeted global survey respondents, survey programming and data visualization services for market research and consulting firms. Driven by a passion for simplifying data collection, the team at Critical Mix is personally invested in giving clients the ultimate customer service experience. Every project, no matter the size or type, is supported by a team of always-available, experienced market research practitioners who anticipate your needs and provide thoughtful customer care. Service options include a complete spectrum of high-quality data collection tools ranging from sample sources, survey programming and fielding, to report automation and data dashboards. Critical Mix is headquartered in Westport, CT and operates globally. Call us at 1-800-651-8240 or email </span><a href="mailto:simplify@criticalmix.com"><span style="font-size:12.0pt">simplify@criticalmix.com</span></a><span style="font-size:12.0pt">.</span></p><p class="MsoNormal"><span style="font-size:12.0pt"> </span></p><p class="MsoNormal"><b><span style="font-size:12.0pt">About The Analytical Group, Inc.</span></b></p><p class="MsoNormal"><a href="http://www.analyticalgroup.com/"><span style="font-size:12.0pt">The Analytical Group, Inc.</span></a><span style="font-size:12.0pt"> was formed in 1970 to provide tools and services to the marketing research industry. The company publishes </span><a href="http://www.analyticalgroup.com/wincross.html" title="About WinCross"><span style="font-size:12.0pt">WinCross crosstabulation software</span></a><span style="font-size:12.0pt">, WinQuery telephone interviewing software and QueryWeb web interviewing software. The Analytical Group can design and implement survey questionnaires, fielding them from its in-house calling center, or hosting web-based surveys from its in-house servers. The company also provides tabulation, scanning, coding and statistical analysis services. The Analytical Group is located in Scottsdale, AZ.</span></p><p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> </span></p><p class="MsoNormal" style="margin-left:4.5pt;text-align:justify"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">Kelly Rourke</span></p><p class="MsoNormal" style="margin-left:4.5pt;text-align:justify"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">Program Associate</span></p><p class="MsoNormal" style="margin-left:4.5pt;text-align:justify"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">Pollinator Partnership</span></p><p class="MsoNormal" style="margin-left:4.5pt;text-align:justify"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">423 Washington Street, 5th Floor</span></p><p class="MsoNormal" style="margin-left:4.5pt;text-align:justify"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">San Francisco, CA 94111</span></p><p class="MsoNormal" style="margin-left:4.5pt;text-align:justify"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">e: </span><a href="mailto:kr@pollinator.org"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:blue">kr@pollinator.org</span></a><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"></span></p><p class="MsoNormal" style="margin-left:4.5pt;text-align:justify"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">w: </span><a href="http://www.pollinator.org/"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black;text-decoration:none">www.pollinator.org</span></a><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"></span></p><p class="MsoNormal" style="margin-left:4.5pt;text-align:justify"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">p: 415.362.1137</span><span style="font-family:"Arial","sans-serif";color:#1f497d"><br></span><a href="https://www.facebook.com/ThePollinatorPartnership"><span style="font-family:"Arial","sans-serif";color:blue;text-decoration:none"><img border="0" width="32" height="32" id="Picture_x0020_1" src="cid:image004.png@01D0A445.BB531F70" alt="cid:image001.png@01CF8022.906D0160"></span></a><a href="https://twitter.com/Pollinators"><span style="font-family:"Arial","sans-serif";color:blue;text-decoration:none"><img border="0" width="32" height="32" id="Picture_x0020_2" src="cid:image005.png@01D0A445.BB531F70" alt="cid:image002.png@01CF8022.906D0160"></span></a><a href="http://www.youtube.com/user/PollinatorPartners"><span style="font-family:"Arial","sans-serif";color:blue;text-decoration:none"><img border="0" width="32" height="32" id="Picture_x0020_3" src="cid:image006.png@01D0A445.BB531F70" alt="cid:image003.png@01CF8022.906D0160"></span></a><a href="https://plus.google.com/u/0/+PollinatorOrg/about"><span style="font-family:"Arial","sans-serif";color:blue;text-decoration:none"><img border="0" width="32" height="32" id="Picture_x0020_4" src="cid:image007.png@01D0A445.BB531F70" alt="cid:image004.png@01CF8022.906D0160"></span></a><span style="font-family:"Arial","sans-serif";color:#1f497d"></span></p><p class="MsoNormal" style="margin-left:4.5pt;text-align:justify"><a href="http://www.pollinator.org/"><span style="color:windowtext;text-decoration:none"><img border="0" width="172" height="77" id="Picture_x0020_5" src="cid:image013.png@01D0A455.B068FBB0"></span></a><span style="font-size:12.0pt;font-family:"Times New Roman","serif""></span></p><p class="MsoNormal"> </p></div></body></html>