[Pollinator] FW: Bee Better Certified Newsletter

[Matthew Shepherd]

FYI.  Matthew



*Subject:* Bee Better Certified Newsletter



Consumer Habits, the Impact of Wild Bee Declines, and Rainier Fruit Company

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*Consumers still care about sustainability amid pandemic, report finds*


The pandemic has brought uncertainty and instability to industries across
the world as daily life changed dramatically in a very short period of
time.  Now that the dust has settled, research is picking up on which
habits and purchasing choices consumers have stuck with, or even increased,
during the pandemic.



According to one study, "nearly half of consumers say the pandemic has made
them more concerned about the environment with 11% saying they have shifted
their purchases based on environmental claims within the past year,
according to a new survey from global management and consulting firm
Kearney emailed to Food Dive. "



At Bee Better Certified, we're increasing our efforts on outreach,
communication, and brand recognition as consumers continue to demand more
accountability from the brands they purchase from.



Click here
<http://r20.rs6.net/tn.jsp?f=001wkvNzdGjCsqbvxrRTAhJwmLodjXE6XUip7BM2OZUyCPAdLsAyeyMeF6CaLDFz8UCqYH2AMBOAdzaZG930Af-4TnwddqRU867ZUgI_BPyvjclV-nL_0VfWR_BNLo_3z8Xx49uy2D3P0xJh6PytgMah_gv3ExRlz51K0JIp0RWE-PpiblGIIrlGCvMy-dgIeaYq18QFe0dhzq7pvMzplKYNQd5e_ARBgY3oTPgaYX0-ytW8BRAKv8igk6UkWTGAtK0XkNzT7_jbTFy5_2EsE7ZCHwhXGERhvrm&c=4Y4BnAdgzy_OHmvuq8f1RWcvmRTkdDCn9DcevZ1O3Shqv73KQNMkVw==&ch=ccpd3fzm4N2bzfnf5XTdBudSeS297O80aFPiK6x1FESBt9uT-3HZfg==>
to read the full article from Food Dive.





*Loss of Wild Bees and Impact on Pollinator-Dependent Crops*



A study from two Bee Better Advisory Board Members, Rachael Winfree and
Rufus Isaacs, and many other authors examines the potential implications of
wild bee declines on pollinator dependent crops.



>From the abstract:

"We found that five out of seven crops showed evidence of pollinator
limitation. Wild bees and honeybees provided comparable amounts of
pollination for most crops, even in agriculturally intensive regions. We
estimated the nationwide annual production value of wild pollinators to the
seven crops we studied at over $1.5 billion; the value of wild bee
pollination of all pollinator-dependent crops would be much greater."



With a focus on pollinator habitat and on-farm practices that reduce harm
to wild bee and honeybee populations alike, Bee Better Certified is
actively working to reshape the agricultural landscape so that it is less
harmful to these essential animals.



Click here
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to
read the full study, and  here for a summary article
<http://r20.rs6.net/tn.jsp?f=001wkvNzdGjCsqbvxrRTAhJwmLodjXE6XUip7BM2OZUyCPAdLsAyeyMeF6CaLDFz8UC83RzpVgCAVA84nUl-JBsAcUgiX3M6BWUiXFlroi3oEA3E22cYjLUpyi8xJgRF6rR3zgRdAN5I5sFE3BZYOFZNYgMWh5LqX0YpZaV2YjDvf0jgkmCRlCz8jbBEf7V8-v2qt2ge4t1Z0y8TwwoLAe7rX8tu-wvned4Li08_BonXqvRo9i6Xwdcva3B3C00y1AVjdIdc13UCvk=&c=4Y4BnAdgzy_OHmvuq8f1RWcvmRTkdDCn9DcevZ1O3Shqv73KQNMkVw==&ch=ccpd3fzm4N2bzfnf5XTdBudSeS297O80aFPiK6x1FESBt9uT-3HZfg==>
from the Guardian.





*A Bee Better Harvest*


The Zirkle Fruit Company and their packing and marketing division, Rainier
Fruit, is one of the largest growers and packers of organic tree fruit in
the U.S.  With its continued commitment to sustainability and innovation,
Bee Better Certified is a natural fit.



On their path to certification, Zirkle installed nearly 5 acres of native
flowering shrubs and forbs, 8.5 acres of cover crops, and realigned their
seasonal spray program to meet Bee Better's pesticide requirements on the
blueberry ranch they selected for certification.



Click here
<http://r20.rs6.net/tn.jsp?f=001wkvNzdGjCsqbvxrRTAhJwmLodjXE6XUip7BM2OZUyCPAdLsAyeyMeF6CaLDFz8UCNAXgQyxcZceT4zAiYXQexS_GZcvDVZY0bGMquriDFO_-VG-EZDOKxDWzTtXleqck188i21kCpt1VIbbHMfH8bMVW4PleNwsVV_6yFWJExA3YtzkbB89oaBXwL5cY_tleiKFA9dlDYvA=&c=4Y4BnAdgzy_OHmvuq8f1RWcvmRTkdDCn9DcevZ1O3Shqv73KQNMkVw==&ch=ccpd3fzm4N2bzfnf5XTdBudSeS297O80aFPiK6x1FESBt9uT-3HZfg==>
to read more about their path to certification.





For more information on Bee Better Certified, visit beebettercertified.org
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or contact us directly:

Cameron Newell

Bee Better Certified Program Coordinator

cameron.newell. at xerces.org

Eric Lee-Mader

Pollinator and Agricultural Biodiversity Program, Co-Director

eric.mader at xerces.org



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