[Pollinator] Plant for Pollinators Promotion Materials Available!

[Laurie Adams]

Plant for Pollinators Promotion Materials Available!

Posted by:

Jennifer Gray
<http://americanhort.theknowledgecenter.com/AmericanHortNews/index.cfm?view=author&aid=279&CFID=42049057&CFTOKEN=41200e54def9ab92-342EDA22-DC76-807A-672762DDCE8F43B5>



Making shoppers feel good about their purchases has a powerful effect on
buying decisions. Research shows that cause marketing not only catches the
attention of shoppers, it encourages purchasing and turns customers into
advocates for your business. An increasingly important cause for consumers
in all demographics is pollinator health.

As part of our ongoing efforts to showcase the important role horticulture
plays in pollinator health, Horticultural Research Institute has created a
series of point-of-purchase (POP) materials encouraging the purchase and
planting of plants that support pollinators. These pollinator POP materials
can be an effective addition to industry retailers’ promotions toolkit,
while simultaneously promoting an important and global cause.

The pollinator POP materials specifically lift up the message “Help Us
Plant One Million Gardens” and point consumers to register their garden
through the Million Pollinator Garden Challenge online map. These POP
materials are available for print-on-demand through Garden Center Marketing
<http://www.gardencentermarketing.com/page/Pollinator-Garden-Challenge-Signage>
.

The Million Pollinator Garden Challenge
<http://millionpollinatorgardens.org/> (MPGC) is a nationwide call to
action to preserve and create gardens and landscapes that help revive the
health of bees, butterflies, birds, bats, and other pollinators across
America. We are encouraging millions of individuals, kids, and families to
get outdoors and make a connection between flowering plants, pollinators,
and the healthy food people eat.

The Million Pollinator Garden Challenge was launched by The National
Pollinator Garden Network, an unprecedented collaboration of national,
regional, conservation, and gardening groups to support the President’s
Executive Strategy to “Promote the Health of Honey Bees and Other
Pollinators.”





Laurie Davies Adams

Executive Director

Pollinator Partnership

423 Washington Street, 5th Floor

San Francisco, CA 94111

e:  *LDA at pollinator.org <LDA at pollinator.org>*

w:  www.pollinator.org

p:  415.362.1137

[image: cid:image001.jpg at 01D15E89.826C9660]
<http://www.facebook.com/ThePollinatorPartnership>[image:
cid:image002.jpg at 01D15E89.826C9660] <http://twitter.com/Pollinators>[image:
cid:image003.jpg at 01D15E89.826C9660]
<https://plus.google.com/u/0/+PollinatorOrg/about>[image:
cid:image004.jpg at 01D15E89.826C9660]
<http://www.youtube.com/user/PollinatorPartners>

[image: cid:image005.jpg at 01D15E89.826C9660]
<http://pollinator.org/index.html>[image:
cid:image006.jpg at 01D15E89.826C9660]
<http://pollinator.org/million-pollinator-garden-challenge.htm>
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