[Pollinator] Ice Cream Maker Paying For Your Tweets To Save Honeybees

[Jennifer Tsang]

http://www.techcrunch.com/2009/11/05/ice-cream-maker-paying-for-your-tweets-
to-save-honeybees/

 

Ice Cream
<http://www.techcrunch.com/2009/11/05/ice-cream-maker-paying-for-your-tweets
-to-save-honeybees/>  Maker Paying For Your Tweets To Save Honeybees

by MG Siegler <http://www.techcrunch.com/author/mg/>  on November 5, 2009 

Screen shot 2009-11-05 at 10.10.08 AMBack in August, we covered
<http://www.techcrunch.com/2009/08/06/twitcause-is-yes-a-causes-for-twitter/
>  the launch of TwitCause <http://www.experienceproject.com/twitcause> , a
service not unlike Causes on Facebook, only built on top of Twitter.
Basically, they find a cause to support (partially based on community
feedback) and use Twitter to drive awareness for it. They also ask that you
donate some money if you find the cause worthy. But today brings a new
little twist: A sponsor willing to pay for any Twitter user who tweet out
their support for a cause. Ice cream maker Häagen-Dazs has stepped up to do
this to try and save honeybees.

Perhaps you’ve heard the stories
<http://news.bbc.co.uk/2/hi/uk_news/8148999.stm>  over the past several
years about honeybees mysteriously vanishing around the world in large
numbers. The root cause is believed to be something called Colony Collapse
Disorder, which causes bees to stray from their hives and die. This is bad
news since honeybees are vital to pollinating a lot of different types of
foods we eat. They’re also vital to making ice cream, which is why
Häagen-Dazs is supporting this TwitCause.

Starting today and running through November 11, Häagen-Dazs will pay $1 for
the first 500 people that tweet everyday with the hashtag #HelpHoneyBees.
The money will go towards both a UC Davis research project to further look
into Colony Collapse Disorder, as well as help fund the Häagen-Dazs Honey
Bee Haven, which aims to teach people about how to create their own honeybee
farms.

 

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