[Pollinator] Press Release - Jim Beam Honey and P2

Mon Aug 19 14:38:51 PDT 2013

http://prn.to/1bNAK58

Jim BeamR Honey On A Mission To Save Bees From A Serious Issue By "Suing"
Bears

A frivolous lawsuit taken on by "Seinfeld" lawyer Jackie Chiles that America
can get behind while donating to a worthy cause

DEERFIELD, Ill., Aug. 19, 2013 /PRNewswire/ -- Jim BeamR Honey, a new
Kentucky Straight Bourbon Whiskey infused with realhoney and liqueur, is
distressed by the current plight of the honey bees. A condition called
Colony Collapse is causing honey bees to die at alarming rates. Fewer bees
means less honey. Something needs to be done.

As passionate honey lovers and bee advocates, Jim Beam Honey has hired
legendary "Seinfeld" attorney, Jackie Chiles, to "sue" honey's other biggest
fan - the bears. That's right - it's time for bears to cease and desist from
their rampant honey theft.

"Bears are egregious, devious, and just plain mischievous!" says Chiles, who
has not represented a case since his "Seinfeld" days. "I'm here to go on the
record - with Jim Beam Honey as my witness - to ensure that sweet,
mouth-watering justice is served!"

This frivolous fight - a legal first - is something everyone can join. Fans
21 years and over can follow Jackie Chiles in his quest to sue the furry
foes by using the #suethebears hashtag on Twitter. While Jackie fights the
bears, Jim Beam Honey is focused on saving the bees. For every Tweet using
the #suethebears hashtag on Twitter, Jim Beam Honey will donate $100 to the
Pollinator Partnership (up to $25,000).

"We're excited to raise a glass of our new Jim Beam Honey and to raise
awareness for the bees' plight," said Halley Kehoe, Senior Brand Manager,
Jim Beam. "We know that bears love honey, and based on the excitement we've
seen around our new product, it's clear that Jim Beam drinkers love it too."

Jim Beam Honey is also documenting every step and giving its fans the chance
to follow along. Exclusive content will be released by Jim Beam Honey on
<https://www.facebook.com/JimBeam?fref=ts> Facebook,
<https://twitter.com/jimbeamofficial> Twitter and
<https://www.youtube.com/user/JimBeamOfficial> YouTube along with a series
of editorials on  <http://www.buzzfeed.com/jimbeam> BuzzFeed.

Jim Beam Honey Donation to Help Save the Bees
While Chiles handles those troublesome bears, there's another very real,
mysterious and serious issue plaguing honey bees called "Colony Collapse
Disorder." This winter marked among the highest death rate of bees ever
documented and without bees to propel the pollination process, U.S.
agriculture may face some serious threats. In fact, about one third of bees
in beehives across America were reported missing or dead over the 2012/2013
winter season, according to a recent survey of commercial beekeepers.1

To support honey bees, Jim Beam Honey is funding research toward Colony
Collapse Disorder through a donation to the <http://pollinator.org/>
Pollinator Partnership, the world's largest nonprofit organization dedicated
exclusively to the protection of pollinators.

Get Your Paws on Jim Beam Honey
"Lawsuit" and bears aside, Jim Beam Honey is a smooth whiskey experience
that features the real flavor of golden honey. It's perfect for those who
already enjoy whiskey or bourbon as well as those looking for a new flavor:

*                                 Jim Beam's inspired distillers infused our
honey bourbon recipe with natural flavors that round out the edges, giving
fans an incredibly smooth, 70-proof spirit with just the right amount of
sweet honey flavor

*                                 The taste begins with complex notes of
caramel, oak and vanilla and finishes with rich, sweet honey

*                                 It's delicious on its own, as a chilled
shot, on the rocks or mixed

Jim Beam Honey is available nationwide and has a suggested retail price of
$15.99 for 750mL. Prices vary by market and product size.

About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting
the Spirits that Stir the World.  Consumers from all corners of the globe
call for the company's brands, including Jim Beam Bourbon, Maker's Mark
Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier
Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos
Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish
Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on
delivering superior performance with its unique combination of scale with
agility and a strategy of Creating Famous Brands, Building Winning Markets
and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide
generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38
million 9-liter equivalent cases and some of the industry's fastest growing
innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock
Exchange under the ticker symbol BEAM and is included in the S&P 500 Index
and the MSCI World Index.  For more information on Beam, its brands, and its
commitment to social responsibility, please visit
<http://www.beamglobal.com/> www.beamglobal.com and
<http://www.drinksmart.com/> www.drinksmart.com.

Jim BeamR Honey, Kentucky Straight Bourbon Whiskey infused with Honey and
Liqueur, 35% Alc./Vol.
C2013 James B. Beam Distilling Co., Clermont, KY.
SEINFELD and all related characters and elements are trademarks of and C
Castle Rock Entertainment.
(s13)
All trademarks are the property of their respective owners.

1  <http://www.wired.com/wiredscience/2013/05/winter-honeybee-losses/>
http://www.wired.com/wiredscience/2013/05/winter-honeybee-losses/

Video with caption: "Jackie Chiles is About to Get Mid-Legal on Bears."
Video available at:
<http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CG65
532-20130816-1.mp4>
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CG655
32-20130816-1.mp4

Video with caption: "Jim Beam Honey Puts the "Class" in Class Action." Video
available at:
<http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CG65
532-20130816-2.mp4>
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CG655
32-20130816-2.mp4

Image with caption: "Jim Beam Honey and Jackie Chiles of "Seinfeld" Team Up
to Sue the Bears." Image available at:
<http://photos.prnewswire.com/prnh/20130819/CG65532>
http://photos.prnewswire.com/prnh/20130819/CG65532

Sunny Boyd

Communications Manager and Webmaster

Pollinator Partnership

423 Washington St., 5th Floor

San Francisco, CA  94111

T:  415.362.1137

E.   <mailto:sun at pollinator.org> sun at pollinator.org

W.  <http://www.pollinator.org> www.pollinator.org

 <http://www.facebook.com/ThePollinatorPartnership>
facebook.com/ThePollinatorPartnership

  <http://pollinator.org/SHARE.htm> 
Join us on
<http://www.facebook.com/#!/pages/The-Pollinator-Partnership/48680445464>
Facebook and  <http://twitter.com/#!/Pollinators> Twitter!

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