[Pollinator] Bee Better Certified seal on ice cream from Häagen-Dazs

[Matthew Shepherd]

Hi everyone,



Bee Better Certified <https://beebettercertified.org/>, launched by the
Xerces Society, identifies farms and food ingredients that meet a rigorous
standard for bee protection. To achieve Bee Better Certification, farms
must maintain at least 5 percent of their land in flower-rich habitat, and
take strict, monitored steps to protect bees from pesticides, including
restrictions against the use of some insecticides. Certification is done by
our partner, Oregon Tilth, which brings over 40 years of certification
experience including conducting both farm inspections and food company
supply chain audits. For a farm or product to achieve Bee Better
Certification it will have undergone rigorous assessment and have taken
real steps to protect and support bees. It isn’t gained through
self-certification.



Food companies sourcing ingredients from these farms can use the Bee Better
Certified seal on packaging to let consumers know that their purchasing
decisions benefit pollinators and the farmers working to protect them.



All of this is the preamble to the news that Häagen-Dazs has recently
released several ice cream flavors that feature Bee Better Certified
ingredients, adding to the growing range of products that carry the Bee
Better Certified seal. You can read more about this in the following press
releases. The first is from Häagen-Dazs, the second from Xerces.



*Häagen-Dazs® Becomes First Ice Cream Brand to Receive Xerces Bee Better
Certified Seal
<https://www.prnewswire.com/news-releases/haagen-dazs-becomes-first-ice-cream-brand-to-receive-xerces-bee-better-certified-seal-300993892.html>*

Four Häagen-Dazs flavors containing almonds to feature esteemed seal noting
ingredients were grown and harvested in a "bee friendly" manner

https://www.prnewswire.com/news-releases/haagen-dazs-becomes-first-ice-cream-brand-to-receive-xerces-bee-better-certified-seal-300993892.html



*Häagen-Dazs Ice Cream Now Bee Better Certified™
<https://xerces.org/press/haagen-dazs-ice-cream-now-bee-better-certified>*

New ice cream flavors expand the range of products with Bee Better
Certification.

https://xerces.org/press/haagen-dazs-ice-cream-now-bee-better-certified



To learn more about Bee Better Certified, please visit
beebettercertified.org or follow @beebettercertified on Facebook
<https://www.facebook.com/beebettercertified> and @beebettercert on Twitter
<https://twitter.com/beebettercert>.



Thank you!



Matthew





----------

Matthew Shepherd

Director of Communications & Outreach

*he/him/his*



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Protecting the Life That Sustains Us



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Office: (503) 232-6639 x110

Cell: (503) 807-1577

matthew.shepherd at xerces.org
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