[Pollinator] Waggle Dance Marketing Research Announces Campaign to Save the Honeybees

[Kelly Rourke]

[image: Media Contact: Elaina Verhoff Gordon C. James Public Relations
everhoff at gcjpr.com O: 602-274-1988] <everhoff at gcjpr.com>



*Waggle Dance Marketing Research Announces Campaign to Save the Honeybees*

*National Study Shows Americans Consider Problem “Serious”, Not Sure How to
Help*



Phoenix- Ariz. (June 10, 2015) – Waggle Dance Marketing Research and its
business partners are beginning a year-long Save the Honeybees
<http://waggledance-marketing.com/save-the-honeybees/> campaign to raise
awareness about the critical role pollinators, such as honeybees, have in
our country’s food supply, the threats facing honeybee survival, and the
steps individuals, families, communities, and businesses can take to make a
difference. The campaign will kick off in conjunction with the Pollinator
Partnership’s 9th Annual* National Pollinator Week*, June 15 – 21, 2015. As
a member of the Pollinator Partnership, Waggle Dance Marketing Research is
pleased to support the organization’s mission “to promote the health of
pollinators, critical to food and ecosystems, through conservation,
education, and research”.



The company’s Managing Partner, Mark Seifert stated, “The goal of our Save
the Honeybees <http://waggledance-marketing.com/save-the-honeybees/>
campaign is to use our marketing research skills to quantify public
awareness and concern about the critical decline of pollinator populations,
and to aid and inspire the public to become engaged in the protection of
pollinators.” Last month Waggle Dance Marketing Research, in conjunction
with Critical Mix and The Analytical Group, released a questionnaire to
1,956 adults across the United States who represented a cross-section of
the country’s population. The results of the study underscore the
importance of this campaign:



·         Some Good News:  71% of Americans believe that honeybees are
“very important” to agriculture and pollinating crops.  And 63% believe
that honeybees and crop pollination have a direct impact on their lives.

·         Some Bad News: However, on an unaided basis, less than 4% of US
adults associate the decline in honeybee colonies with the word
“honeybees.” Millennials and GenX’ers are less likely to be aware of the
decline than Boomers or Seniors.

·         On an aided basis, 49% of Americans have heard of the plight of
the honeybee and colony collapse disorder.

·         Once the respondents reviewed a description of honeybee colony
collapse disorder, 48% acknowledged that it was a serious problem with
significant implications. Here are a few open-end consumer responses:

-        *“I find it extremely disturbing. I was not aware of this
potentially national disaster.”*

-        *“We need to save the bees.”*

-        *“Shocked that something this important to the economy and dietary
impact has not received more attention.”*

·         Consumers express a wide range of ideas about how to solve the
problem.  We believe this means they are looking for leadership and
specific programs.

Waggle Dance Marketing Research will make available on their website a
comprehensive White Paper with all of the research findings, including a
comparison of attitudes by key demographics.



More information on the plight of pollinators and colony collapse disorder
can be found in the *National Strategy to Promote the Health of Honeybees
and Other Pollinators*
<https://www.whitehouse.gov/sites/default/files/microsites/ostp/Pollinator%20Health%20Strategy%202015.pdf>
released
by the White House in May, and on the Pollinator Partnership’s website, The
Pollinator Partnership <http://www.pollinator.org/>



*About Waggle Dance Marketing Research: *

The mission of Waggle Dance Marketing Research is to help clients decide on
a way to more efficiently and effectively market their products or services
by providing deeper, richer insights about their consumers. In the same way
that the scout bee identifies sources of nectar and tells the rest of the
hive the location of the nectar through the waggle dance, the partners at
Waggle Dance Marketing Research identify consumers’ sweet spots so that
clients’ marketing strategies and programs produce the most effective and
“sweetest” (most profitable) results possible.



For more information visit:
http://waggledance-marketing.com/save-the-honeybees/



Call 1-877-274-0055 or email mark at waggledance-marketing.com



*About Critical Mix*

Critical Mix <http://criticalmix.com/> provides easy access to
highly-targeted global survey respondents, survey programming and data
visualization services for market research and consulting firms. Driven by
a passion for simplifying data collection, the team at Critical Mix is
personally invested in giving clients the ultimate customer service
experience. Every project, no matter the size or type, is supported by a
team of always-available, experienced market research practitioners who
anticipate your needs and provide thoughtful customer care. Service options
include a complete spectrum of high-quality data collection tools ranging
from sample sources, survey programming and fielding, to report automation
and data dashboards. Critical Mix is headquartered in Westport, CT and
operates globally. Call us at 1-800-651-8240 or email
simplify at criticalmix.com.



*About The Analytical Group, Inc.*

The Analytical Group, Inc. <http://www.analyticalgroup.com/> was formed in
1970 to provide tools and services to the marketing research industry. The
company publishes WinCross crosstabulation software
<http://www.analyticalgroup.com/wincross.html>, WinQuery telephone
interviewing software and QueryWeb web interviewing software. The
Analytical Group can design and implement survey questionnaires, fielding
them from its in-house calling center, or hosting web-based surveys from
its in-house servers. The company also provides tabulation, scanning,
coding and statistical analysis services. The Analytical Group is located
in Scottsdale, AZ.



Kelly Rourke

Program Associate

Pollinator Partnership

423 Washington Street, 5th Floor

San Francisco, CA 94111

e:  kr at pollinator.org

w: www.pollinator.org

p: 415.362.1137
[image: cid:image001.png at 01CF8022.906D0160]
<https://www.facebook.com/ThePollinatorPartnership>[image:
cid:image002.png at 01CF8022.906D0160] <https://twitter.com/Pollinators>[image:
cid:image003.png at 01CF8022.906D0160]
<http://www.youtube.com/user/PollinatorPartners>[image:
cid:image004.png at 01CF8022.906D0160]
<https://plus.google.com/u/0/+PollinatorOrg/about>

<http://www.pollinator.org/>
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